Field notes.
On PrestaShop, WooCommerce, on-site search, and the case for owning your stack again.
- ·7 min read
AI commerce readiness: what shopping agents actually need from your catalogue
ChatGPT, Gemini, and shopping agents are starting to recommend products. Here's what your catalogue needs to be discoverable by them — and what doesn't matter as much as the AI vendors claim.
- ·8 min read
The best PrestaShop modules to install in 2026 (by category)
A curated stack of PrestaShop modules worth installing on a serious shop in 2026 — by category, with honest mentions of competitors.
- ·6 min read
WooCommerce 2026 release survival guide: what each minor breaks (and how to know first)
WooCommerce ships a minor release roughly every 8 weeks. Most of them break something. Here's the practical playbook for keeping your shop ahead of the breakage curve.
- ·7 min read
WooCommerce vs PrestaShop in 2026: an honest comparison for EU merchants
PrestaShop is the older, more focused platform. WooCommerce has the bigger plugin ecosystem. Here's the practical comparison for EU merchants choosing between them in 2026.
- ·8 min read
GDPR DPA checklist: what to demand from every e-commerce module vendor
A practical checklist for evaluating Data Processing Agreements when picking PrestaShop or WooCommerce modules. What the regulator actually wants, what the vendor should give you, and where to walk away.
- ·6 min read
LoyaltyLion vs Smile.io vs self-hosted: how to pick a loyalty stack for PrestaShop
A practical comparison of the three dominant loyalty stack choices for a PrestaShop merchant. Pricing math, feature parity, and the case for each.
- ·7 min read
Algolia vs self-hosted search for PrestaShop: when each option pays off
Algolia is great when you need it and overkill when you don't. A practical breakdown of the operations cost of each path for PrestaShop stores at three scale points.
- ·9 min read
PrestaShop search plugin comparison 2026: NP Search vs Doofinder vs Searchspring vs Algolia
Four PrestaShop search options compared on pricing, data residency, feature surface, and 3-year TCO. With a one-question decision framework at the end.
- ·8 min read
GDPR-compliant age verification for vape shops on PrestaShop (2026)
A practical compliance checklist for PrestaShop stores in age-restricted verticals: vape, alcohol, CBD. What auditors actually check, and how to satisfy them without a SaaS.
- ·7 min read
WooCommerce free-shipping threshold: how to pick the right number
A data-driven framework for setting your free-shipping qualifying threshold in WooCommerce. With the math, the cohort logic, and three concrete examples.
- ·8 min read
Self-hosted vs SaaS for e-commerce extensions: when each one actually wins
Five concrete tests for whether self-hosted modules or a SaaS extension is the right pick for a given category. Pricing math, ops shape, and team constraints — not religion.
- ·10 min read
PrestaShop 8 to 9 migration: 2026 compatibility checklist
A pragmatic 14-point checklist for migrating a live PrestaShop 8 store to PS 9. What actually breaks, what the official upgrade module misses, and the order to do it in.
- ·6 min read
Doofinder pricing 2026: the real 3-year cost for a small PrestaShop store
A line-by-line analysis of Doofinder pricing for a 5,000-SKU PrestaShop store over three years. With the math against owning the search stack instead.
- ·7 min read
Self-hosted search for e-commerce: why 2026 is the right year to own the stack
AI lowered the cost of building search well. The "buy a SaaS for everything" reflex is now actively expensive. A practical case for owning your e-commerce search again.
- ·6 min read
NP Search vs Doofinder: feature-by-feature comparison
A side-by-side look at NP Search and Doofinder for PrestaShop merchants: features, pricing, data residency, and operational fit.
- ·5 min read
The best Doofinder alternative for PrestaShop in 2026
If you’re renewing a Doofinder subscription for your PrestaShop store, there is now a one-time-fee, self-hosted alternative with the same feature surface.